Monsun

Salt Air set the direction for an east coast outerwear line built for the landas season, and we shot the whole campaign on the Terengganu shoreline in November, building the visual world around wind rather than water, letting fabric, hair and lalang all lean the same way in every frame, and the campaign grammar used long South China Sea horizons with the subject placed low, so the clothing read as shelter inside weather, and every touchpoint from lookbook to signage kept that same leaning horizon.

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