Kebun Bloc

Neon Harvest paired pasar produce with electric colour for a Klang Valley grocer that wanted to feel awake, and we staged kangkung, chillies and bunga kantan like sculpture under saturated gel lighting, keeping compositions frontal and symmetrical so the strangeness came only from colour, and the campaign rolled out as posters, short loops and shelf wobblers that all shared the same three-colour discipline, from Bangsar to the wet market in Cheras.

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