/* ============================================================
   Chup® — main.css
   Mono design system in the spirit of the Möbius reference:
   black / white / gray, one type family, oversized display type,
   sticky scroll choreography. No build step.
   ============================================================ */

:root {
  --ink: #000;
  --paper: #fff;
  --gray-1: #f7f7f7;
  --gray-2: #eee;
  --gray-3: #999;
  --gray-4: #757575;
  --gray-5: #444;

  --font-display: "Inter Tight", "Inter", -apple-system, BlinkMacSystemFont, sans-serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, sans-serif;

  --pad: clamp(20px, 4vw, 56px);
  --chrome-h: 72px;
  --radius: 20px;

  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
}

/* ---------- reset ---------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; }
html.lenis { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body {
  font-family: var(--font-body);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.55;
  font-size: 16px;
  overflow-x: clip;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
figure { margin: 0; }
main { position: relative; }
section { position: relative; background: var(--paper); }

::selection { background: var(--ink); color: var(--paper); }

/* ---------- persistent chrome ---------- */
.chrome-top {
  position: fixed; inset: 0 0 auto 0; z-index: 40;
  display: flex; justify-content: space-between; align-items: center;
  padding: 24px var(--pad);
  color: #fff; mix-blend-mode: difference;
  pointer-events: none;
}
.chrome-top a { pointer-events: auto; }
.logo {
  font-family: var(--font-display);
  font-weight: 800; font-size: 20px; letter-spacing: -0.02em;
}
.logo sup { font-size: 0.55em; }
.nav { display: flex; gap: clamp(18px, 3.5vw, 56px); }
.nav a {
  font-weight: 600; font-size: 14px;
  position: relative;
}
.nav a::after {
  content: ""; position: absolute; left: 0; bottom: -6px;
  width: 100%; height: 2px; background: currentColor;
  transform: scaleX(0); transform-origin: right;
  transition: transform 0.45s var(--ease-out);
}
.nav a:hover::after { transform: scaleX(1); transform-origin: left; }

.chrome-clock {
  position: fixed; right: var(--pad); bottom: 20px; z-index: 40;
  display: flex; gap: 10px; align-items: baseline;
  color: #fff; mix-blend-mode: difference;
  font-size: 13px;
  pointer-events: none;
}
.clock-city { color: #8a8a8a; font-weight: 500; }
.clock-time { font-weight: 700; font-variant-numeric: tabular-nums; }

/* ---------- shared pieces ---------- */
.wordmark {
  font-family: var(--font-display);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.8;
  font-size: min(30.5vw, 620px);
  white-space: nowrap;
  user-select: none;
}
.wordmark-r { font-size: 0.42em; vertical-align: 0.72em; letter-spacing: 0; }

.section-head {
  display: grid;
  grid-template-columns: 1fr 1.2fr auto;
  gap: clamp(20px, 4vw, 64px);
  align-items: start;
  padding: clamp(56px, 9vh, 120px) var(--pad) clamp(36px, 6vh, 72px);
}
.section-title {
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.03em; line-height: 1;
  font-size: clamp(30px, 3.6vw, 56px);
}
.section-lead {
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -0.01em;
  font-size: clamp(18px, 1.7vw, 26px); line-height: 1.4;
  max-width: 24em;
}
.btn {
  display: inline-block;
  background: var(--ink); color: var(--paper);
  font-weight: 600; font-size: 15px;
  padding: 14px 26px; border-radius: 999px;
  border: 1.5px solid var(--ink);
  transition: background 0.35s var(--ease-out), color 0.35s var(--ease-out), transform 0.35s var(--ease-out);
  text-align: center;
  white-space: nowrap;
}
.btn:hover { background: transparent; color: var(--ink); transform: translateY(-2px); }

/* word-split reveal (JS wraps words in spans) */
[data-words] .w {
  display: inline-block;
  opacity: 0; transform: translateY(0.45em);
  transition: opacity 0.5s var(--ease-out), transform 0.5s var(--ease-out);
  transition-delay: calc(var(--i) * 28ms);
}
[data-words].in .w { opacity: 1; transform: translateY(0); }

/* ============================================================
   HERO
   ============================================================ */
.hero { height: 400vh; background: var(--paper); }
.hero-sticky {
  position: sticky; top: 0; height: 100vh;
  overflow: clip;
}
.hero-intro {
  position: absolute; top: 96px; left: var(--pad);
  max-width: 21em;
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -0.01em;
  font-size: clamp(18px, 1.75vw, 27px); line-height: 1.45;
}
.hero-copyright {
  position: absolute; top: 96px; right: var(--pad);
  font-family: var(--font-display);
  font-weight: 700; font-size: clamp(18px, 1.6vw, 24px);
  opacity: 0; animation: fade-in 0.8s 1.6s var(--ease-out) forwards;
}
.hero-wordmark {
  position: absolute; left: 50%; bottom: 0.09em;
  transform: translateX(-50%) translateY(var(--wm-y, 0));
  will-change: transform;
}
.hero-wordmark .char {
  display: inline-block;
  transform: translateY(110%);
  animation: rise 1s var(--ease-out) forwards;
  animation-delay: calc(0.15s + var(--i) * 0.06s);
}
@keyframes rise { to { transform: translateY(0); } }
@keyframes fade-in { to { opacity: 1; } }

.deck {
  position: absolute; left: 50%; top: 54%;
  transform: translate(-50%, -50%);
  /* height-capped so the pile never swallows the intro on short screens */
  width: min(clamp(230px, 24vw, 350px), 44vh);
  aspect-ratio: 3 / 4.2;
  pointer-events: none;
}
.deck-card {
  position: absolute; inset: 0;
  border-radius: 6px; overflow: hidden;
  box-shadow: 0 30px 80px rgba(0, 0, 0, 0.22);
  will-change: transform, opacity;
  opacity: 0;
}
.deck-card img { width: 100%; height: 100%; object-fit: cover; }

.hero-keyword {
  position: absolute; left: clamp(20px, 7vw, 120px); top: 56%;
  transform: translateY(-50%);
  opacity: 0;
  transition: opacity 0.4s var(--ease-out);
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.035em;
  font-size: clamp(44px, 6.5vw, 104px);
  pointer-events: none;
}
.hero-keyword span { display: inline-block; }
.hero-keyword span.swap { animation: kw 0.55s var(--ease-out); }
@keyframes kw {
  0% { opacity: 0; transform: translateY(0.55em) rotate(2deg); }
  100% { opacity: 1; transform: translateY(0) rotate(0deg); }
}

/* ============================================================
   STATEMENT (scramble)
   ============================================================ */
.statement { height: 320vh; }
.statement-sticky {
  position: sticky; top: 0; height: 100vh;
  display: flex; flex-direction: column; justify-content: center;
  gap: clamp(28px, 5vh, 56px);
  padding: 0 var(--pad);
}
.statement-big {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.035em; line-height: 1.06;
  font-size: clamp(34px, 5.6vw, 88px);
  max-width: 12.5em;
}
.statement-small {
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -0.01em; line-height: 1.35;
  font-size: clamp(17px, 1.9vw, 28px);
  max-width: 30em;
  align-self: flex-end;
}
[data-scramble] .w {
  display: inline-block;
  color: var(--gray-2);
  transition: color 0.18s linear;
}
[data-scramble] .w.on { color: var(--ink); }

/* ============================================================
   REEL
   ============================================================ */
.reel { height: 250vh; background: #0a0a0a; }
.reel-sticky {
  position: sticky; top: 0; height: 100vh;
  overflow: clip; display: grid; place-items: center;
}
.reel-media { position: absolute; inset: 0; }
.reel-media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(to bottom, rgba(0,0,0,0.45), transparent 22%);
}
.reel-media img {
  width: 100%; height: 100%; object-fit: cover;
  transform: scale(var(--reel-scale, 1.18));
  filter: brightness(0.62);
  will-change: transform;
}
.marquee { position: relative; width: 100%; overflow: clip; }
.offstage .marquee-track { animation-play-state: paused; }
.contact-title.offstage .blink { animation-play-state: paused; }
.marquee-track {
  display: inline-flex; white-space: nowrap;
  font-family: var(--font-display);
  font-weight: 900; letter-spacing: -0.03em;
  font-size: clamp(64px, 10.5vw, 170px);
  color: #fff;
  animation: marquee 26s linear infinite;
  will-change: transform;
}
@keyframes marquee { to { transform: translateX(-50%); } }
.reel-caption {
  position: absolute; left: var(--pad); bottom: 28px;
  color: rgba(255, 255, 255, 0.82); font-size: 14px; font-weight: 500;
}

/* ============================================================
   SERVICES — stacked sticky cards
   ============================================================ */
.services { padding-bottom: clamp(64px, 10vh, 140px); }
.stack { padding: 0 var(--pad); }
.stack-card {
  position: sticky;
  margin-bottom: 28px;
}
.stack-card:nth-child(1) { top: 84px; }
.stack-card:nth-child(2) { top: 108px; }
.stack-card:nth-child(3) { top: 132px; }
.stack-inner {
  background: var(--gray-1);
  border: 1px solid var(--gray-2);
  border-radius: var(--radius);
  min-height: 68vh;
  display: grid;
  grid-template-columns: auto 1.1fr 1fr;
  gap: clamp(24px, 4vw, 64px);
  align-items: center;
  padding: clamp(28px, 4vw, 64px);
  transform: scale(var(--stack-scale, 1));
  transform-origin: center top;
  will-change: transform;
}
.stack-index {
  font-family: var(--font-display);
  font-weight: 900; letter-spacing: -0.04em; line-height: 1;
  font-size: clamp(56px, 8vw, 130px);
  color: var(--ink);
  align-self: start;
}
.stack-copy h3 {
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.03em; line-height: 1;
  font-size: clamp(30px, 3.8vw, 60px);
  margin-bottom: 20px;
}
.stack-copy p {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: clamp(16px, 1.55vw, 23px); line-height: 1.45;
  color: var(--gray-5);
  max-width: 26em;
}
.stack-media {
  border-radius: calc(var(--radius) - 6px);
  overflow: clip;
  aspect-ratio: 4 / 4.6;
  max-height: 56vh;
}
.stack-media img { width: 100%; height: 100%; object-fit: cover; }

/* ============================================================
   NUMBERS
   ============================================================ */
.numbers { padding-bottom: clamp(80px, 12vh, 160px); }
.numbers-grid {
  /* single column by design — stats stack tall like the reference */
  display: grid; gap: clamp(40px, 7vh, 90px);
  padding: 0 var(--pad);
  max-width: 1100px;
}
.stat-value {
  font-family: var(--font-display);
  font-weight: 900; letter-spacing: -0.04em; line-height: 1;
  font-size: clamp(84px, 13vw, 200px);
}
.odometer { display: inline-flex; }
.odometer .digit {
  display: inline-block; height: 1em; overflow: clip;
}
.odometer .strip {
  display: block; line-height: 1;
  transform: translateY(0);
  transition: transform 1.4s var(--ease-out);
  transition-delay: var(--d, 0s);
}
.odometer .strip span { display: block; height: 1em; }
.stat-label {
  font-family: var(--font-display);
  font-weight: 600; font-size: clamp(16px, 1.5vw, 22px);
  line-height: 1.3; color: var(--gray-4);
  margin-top: 12px;
}
.numbers-media { position: absolute; inset: 0; pointer-events: none; }
.numbers-media figure {
  position: absolute; border-radius: 12px; overflow: clip;
  will-change: transform;
}
.float-a { right: 12vw; top: 16%; width: clamp(150px, 17vw, 260px); }
.float-b { right: 4vw; top: 52%; width: clamp(120px, 13vw, 200px); }

/* ============================================================
   AWARDS
   ============================================================ */
.awards { padding-bottom: clamp(64px, 10vh, 140px); }
.award-list { list-style: none; margin: 0 var(--pad); }
.award-list li {
  display: grid;
  grid-template-columns: 1.4fr 1fr auto;
  gap: 20px; align-items: baseline;
  padding: clamp(20px, 3vh, 34px) 12px;
  border-top: 1px solid var(--gray-2);
  transition: background 0.35s var(--ease-out), color 0.35s var(--ease-out), padding-left 0.35s var(--ease-out);
}
.award-list li:last-child { border-bottom: 1px solid var(--gray-2); }
.award-list li:hover { background: var(--ink); color: var(--paper); padding-left: 28px; }
.award-name {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(20px, 2.6vw, 40px);
}
.award-cat { color: var(--gray-4); font-weight: 500; font-size: clamp(14px, 1.3vw, 18px); }
.award-list li:hover .award-cat { color: var(--gray-3); }
.award-x {
  font-family: var(--font-display);
  font-weight: 800; font-size: clamp(18px, 2vw, 30px);
}

/* ============================================================
   FOUNDERS
   ============================================================ */
.founders { padding-bottom: clamp(80px, 12vh, 160px); }
.founders-grid {
  display: grid;
  grid-template-columns: 1fr 1.6fr 1fr;
  gap: clamp(24px, 4vw, 72px);
  align-items: center;
  padding: 0 var(--pad);
}
.founder-photo { border-radius: var(--radius); overflow: clip; }
.founder-photo img { aspect-ratio: 3 / 3.8; object-fit: cover; width: 100%; transition: transform 0.8s var(--ease-out); }
.founder-photo:hover img { transform: scale(1.045); }
.founder-photo figcaption {
  padding: 12px 4px 0; font-size: 14px; color: var(--gray-4); font-weight: 500;
}
.founders-story {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em; line-height: 1.2;
  font-size: clamp(22px, 2.6vw, 42px);
  text-align: center;
}

/* ============================================================
   STOCKISTS
   ============================================================ */
.stockists { padding-bottom: clamp(64px, 10vh, 140px); }
.stockist-grid {
  list-style: none;
  display: grid; grid-template-columns: repeat(4, 1fr);
  margin: 0 var(--pad);
  row-gap: clamp(24px, 5vh, 56px);
}
.stockist-grid li {
  color: var(--gray-5);
  display: grid; place-items: center;
  padding: clamp(16px, 3vh, 36px) 12px;
  transition: color 0.4s var(--ease-out), transform 0.4s var(--ease-out);
}
.stockist-grid li:hover { color: var(--ink); transform: translateY(-4px); }
.stockist-grid svg {
  height: clamp(64px, 8.5vw, 110px);
  width: auto; max-width: 100%;
  display: block;
}

/* ============================================================
   PROCESS
   ============================================================ */
.process { padding-bottom: clamp(64px, 10vh, 140px); }
.process-steps {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: clamp(28px, 4vw, 56px);
  padding: 0 var(--pad);
}
.step {
  border-top: 2px solid var(--ink);
  padding-top: 24px;
}
.step-num {
  font-family: var(--font-display);
  font-weight: 900; letter-spacing: -0.03em; line-height: 1;
  font-size: clamp(56px, 7.5vw, 120px);
  color: transparent;
  -webkit-text-stroke: 1.5px var(--ink);
  display: block; margin-bottom: 16px;
}
.step h3 {
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.02em;
  font-size: clamp(26px, 3vw, 44px);
  margin-bottom: 14px;
}
.step p {
  font-family: var(--font-display);
  font-weight: 600; color: var(--gray-5);
  font-size: clamp(16px, 1.5vw, 22px); line-height: 1.45;
  max-width: 28em;
}

/* ============================================================
   REFLECTIONS — slider
   ============================================================ */
.reflections { padding-bottom: clamp(80px, 12vh, 160px); }
.slider { padding: 0 var(--pad); }
.slider-viewport { position: relative; min-height: clamp(220px, 36vh, 380px); }
.slide {
  position: absolute; inset: 0;
  opacity: 0; transform: translateY(24px);
  transition: opacity 0.6s var(--ease-out), transform 0.6s var(--ease-out);
  pointer-events: none;
}
.slide.is-active { opacity: 1; transform: none; pointer-events: auto; }
.slide p {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em; line-height: 1.15;
  font-size: clamp(26px, 3.6vw, 56px);
  max-width: 18em;
}
.slide footer { margin-top: 24px; color: var(--gray-4); font-weight: 500; }
.slider-ui {
  display: flex; justify-content: space-between; align-items: center;
  margin-top: clamp(24px, 4vh, 48px);
}
.slider-index {
  font-family: var(--font-display); font-weight: 700;
  font-size: 18px; font-variant-numeric: tabular-nums;
}
.slider-arrows { display: flex; gap: 12px; }
.arrow {
  width: 52px; height: 52px; border-radius: 50%;
  border: 1.5px solid var(--ink);
  font-size: 20px;
  display: grid; place-items: center;
  transition: background 0.3s var(--ease-out), color 0.3s var(--ease-out);
}
.arrow:hover { background: var(--ink); color: var(--paper); }

/* ============================================================
   PRICING
   ============================================================ */
.pricing { padding-bottom: clamp(80px, 12vh, 160px); }
.toggle {
  display: inline-flex; border: 1.5px solid var(--ink); border-radius: 999px;
  padding: 4px; gap: 4px;
}
.toggle-btn {
  padding: 10px 20px; border-radius: 999px;
  font-weight: 600; font-size: 14px;
  transition: background 0.3s, color 0.3s;
}
.toggle-btn em { font-style: normal; color: var(--gray-3); }
.toggle-btn.is-on { background: var(--ink); color: var(--paper); }
.toggle-btn.is-on em { color: var(--gray-3); }
.plans {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(16px, 2vw, 28px);
  padding: 0 var(--pad);
}
.plan {
  background: var(--gray-1);
  border: 1px solid var(--gray-2);
  border-radius: var(--radius);
  padding: clamp(28px, 3vw, 44px);
  display: flex; flex-direction: column; gap: 18px;
}
.plan-featured { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.plan-featured .btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.plan-featured .btn:hover { background: transparent; color: var(--paper); }
.plan h3 {
  font-family: var(--font-display);
  font-weight: 800; font-size: clamp(22px, 2.2vw, 32px); letter-spacing: -0.02em;
}
.plan-price {
  font-family: var(--font-display);
  display: flex; align-items: baseline; gap: 6px;
}
.plan-price .from { color: var(--gray-4); font-size: 15px; font-weight: 500; }
.plan-price .currency { font-weight: 700; font-size: 18px; }
.plan-price .amount {
  font-weight: 900; letter-spacing: -0.03em; line-height: 1;
  font-size: clamp(48px, 5vw, 84px);
}
.plan-price .per { color: var(--gray-4); font-weight: 500; }
.plan > p { font-weight: 500; color: var(--gray-5); font-size: 15px; }
.plan-featured > p { color: #bbb; }
.plan ul { list-style: none; margin-top: auto; }
.plan ul li {
  padding: 12px 0; font-size: 14px; font-weight: 500;
  border-top: 1px solid var(--gray-2);
}
.plan-featured ul li { border-top-color: #2c2c2c; }
.btn-full { display: block; }

/* ============================================================
   JOURNAL
   ============================================================ */
.journal { padding-bottom: clamp(80px, 12vh, 160px); }
.journal-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: clamp(16px, 2vw, 28px);
  padding: 0 var(--pad);
}
.note figure {
  border-radius: calc(var(--radius) - 6px); overflow: clip;
  aspect-ratio: 4 / 5; margin-bottom: 16px;
}
.note figure img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease-out); }
.note:hover figure img { transform: scale(1.05); }
.note time { font-size: 13px; color: var(--gray-4); font-weight: 500; }
.note h3 {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(18px, 1.7vw, 25px);
  margin: 6px 0 8px;
}
.note p { font-size: 14px; color: var(--gray-4); }

/* ============================================================
   CONTACT — madlib
   ============================================================ */
.contact {
  padding: clamp(80px, 14vh, 180px) var(--pad);
  text-align: center;
}
.contact-tease {
  font-family: var(--font-display);
  font-weight: 600; color: var(--gray-4);
  font-size: clamp(17px, 1.8vw, 26px);
  max-width: 26em; margin: 0 auto 12px;
}
.contact-title {
  font-family: var(--font-display);
  font-weight: 900; letter-spacing: -0.04em; line-height: 1;
  font-size: clamp(64px, 12vw, 190px);
  margin-bottom: clamp(36px, 6vh, 72px);
}
.blink { animation: blink 1.1s steps(2) infinite; }
@keyframes blink { 50% { opacity: 0; } }
.madlib { max-width: 60rem; margin: 0 auto; }
.madlib > p {
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -0.01em;
  font-size: clamp(22px, 3vw, 44px); line-height: 1.75;
  text-align: left;
}
.blank {
  font: inherit; color: inherit;
  border: 0; border-bottom: 3px solid var(--ink);
  background: transparent;
  padding: 0 0.1em; margin: 0 0.1em;
  max-width: 100%;
  border-radius: 0;
  transition: border-color 0.3s;
}
.blank::placeholder { color: var(--gray-4); }
.blank:focus { outline: none; border-bottom-color: var(--gray-3); }
.blank:focus-visible, .news-form input:focus-visible {
  outline: 2px solid var(--ink); outline-offset: 4px;
}
select.blank { appearance: none; -webkit-appearance: none; cursor: pointer; width: auto; }
select.blank:invalid { color: var(--gray-3); }
.btn-send { margin-top: clamp(28px, 5vh, 48px); font-size: 17px; padding: 18px 40px; }
.madlib-status { margin-top: 20px; font-weight: 600; color: var(--gray-4); min-height: 1.5em; }

/* ============================================================
   FAQ
   ============================================================ */
.faq { padding-bottom: clamp(80px, 12vh, 160px); }
.faq-list { margin: 0 var(--pad); }
.faq-list details { border-top: 1px solid var(--gray-2); }
.faq-list details:last-child { border-bottom: 1px solid var(--gray-2); }
.faq-list summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 24px;
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(19px, 2.3vw, 34px);
  padding: clamp(20px, 3vh, 32px) 4px;
  transition: padding-left 0.35s var(--ease-out);
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary:hover { padding-left: 20px; }
.faq-mark {
  font-weight: 500; font-size: 1.2em; line-height: 1;
  transition: transform 0.35s var(--ease-out);
}
.faq-list details[open] .faq-mark { transform: rotate(45deg); }
.faq-list details p {
  padding: 0 4px clamp(24px, 3vh, 36px);
  max-width: 46em; color: var(--gray-5);
  font-size: clamp(15px, 1.3vw, 19px);
}

/* ============================================================
   FOOTER
   ============================================================ */
.footer { background: var(--paper); overflow: clip; }
.footer-top {
  display: grid; grid-template-columns: 1.6fr 1fr 1fr;
  gap: clamp(28px, 5vw, 96px);
  padding: clamp(64px, 10vh, 140px) var(--pad) clamp(48px, 8vh, 96px);
  border-top: 1px solid var(--gray-2);
}
.footer-news p {
  font-family: var(--font-display);
  font-weight: 600; font-size: clamp(18px, 1.8vw, 27px); line-height: 1.4;
  letter-spacing: -0.01em;
  max-width: 22em; margin-bottom: 28px;
}
.news-form { display: flex; gap: 14px; align-items: flex-end; flex-wrap: wrap; }
.news-form input {
  font: inherit; font-weight: 500; font-size: 17px;
  border: 0; border-bottom: 2px solid var(--ink);
  padding: 10px 2px; min-width: 240px;
  background: transparent; border-radius: 0;
}
.news-form input:focus { outline: none; border-bottom-color: var(--gray-3); }
.footer-meta { display: flex; flex-direction: column; gap: 10px; font-weight: 500; font-size: 15px; }
.footer-meta a { width: fit-content; position: relative; }
.footer-meta a::after {
  content: ""; position: absolute; left: 0; bottom: -3px; height: 1.5px; width: 100%;
  background: currentColor; transform: scaleX(0); transform-origin: right;
  transition: transform 0.4s var(--ease-out);
}
.footer-meta a:hover::after { transform: scaleX(1); transform-origin: left; }
.footer-label { color: var(--gray-4); font-size: 13px; margin-bottom: 6px; }

.blinds {
  position: relative;
  padding: 0 var(--pad);
  text-align: center;
  line-height: 0;
}
.footer-wordmark { display: inline-block; margin-bottom: -0.04em; }
.blinds .slat {
  position: absolute; left: 0; width: 100%;
  background: var(--paper);
  transform-origin: center top;
  transition: transform 0.7s var(--ease-out);
  transition-delay: calc(var(--i) * 60ms);
  pointer-events: none;
}
.blinds.open .slat { transform: scaleY(0); }

/* ============================================================
   NAV ACTIVE STATE
   ============================================================ */
.nav a[aria-current="page"]::after { transform: scaleX(1); }

/* ============================================================
   COLLECTIONS — free pan canvas
   ============================================================ */
.canvas-stage {
  position: fixed; inset: 0;
  overflow: hidden;
  background: var(--paper);
  cursor: grab;
  touch-action: none;
}
.canvas-stage.grabbing { cursor: grabbing; }
.canvas-inner {
  position: relative;
  will-change: transform;
  z-index: 1;
}
.tile-set { position: absolute; left: 0; top: 0; }
.canvas-fixed {
  position: absolute; inset: 0; z-index: 0;
  display: grid; place-content: center; justify-items: center;
  text-align: center;
  pointer-events: none;
}
.canvas-fixed .canvas-title { position: static; transform: none; }
.canvas-fixed .canvas-hint { position: static; transform: none; margin-top: 10px; }
.canvas-title {
  position: absolute; left: 50%; top: 50%;
  transform: translate(-50%, -54%);
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.04em; line-height: 1;
  font-size: clamp(64px, 13vw, 230px);
  pointer-events: none;
  white-space: nowrap;
}
.canvas-hint {
  position: absolute; left: 50%; top: 50%;
  transform: translate(90%, 90px);
  font-family: var(--font-display);
  font-weight: 600; font-size: clamp(16px, 1.6vw, 24px);
  color: var(--ink);
  pointer-events: none;
}
.tile {
  position: absolute;
  left: var(--x); top: var(--y);
  width: var(--w); height: var(--h);
  display: block; overflow: hidden;
  border-radius: 4px;
}
.tile img {
  width: 100%; height: 100%; object-fit: cover;
  transition: transform 0.7s var(--ease-out), filter 0.5s var(--ease-out);
}
.tile:hover img, .tile:focus-visible img { transform: scale(1.06); filter: brightness(0.62); }
.tile-name {
  position: absolute; left: 20px; bottom: 14px;
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(24px, 2.4vw, 38px);
  color: #fff;
  opacity: 0; transform: translateY(12px);
  transition: opacity 0.4s var(--ease-out), transform 0.4s var(--ease-out);
  pointer-events: none;
}
.tile-arrow {
  position: absolute; left: 50%; top: 50%;
  width: 92px; height: 92px; margin: -46px 0 0 -46px;
  border-radius: 50%; background: var(--ink); color: #fff;
  display: grid; place-items: center;
  font-size: 30px;
  opacity: 0; transform: scale(0.6);
  transition: opacity 0.4s var(--ease-out), transform 0.4s var(--ease-out);
  pointer-events: none;
}
.tile:hover .tile-name, .tile:hover .tile-arrow,
.tile:focus-visible .tile-name, .tile:focus-visible .tile-arrow {
  opacity: 1; transform: translateY(0) scale(1);
}
.tile:focus-visible { outline: 3px solid var(--ink); outline-offset: 4px; }

/* ============================================================
   STUDIO PAGE
   ============================================================ */
.studio-intro {
  min-height: 92vh;
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: clamp(24px, 4vw, 80px);
  align-items: end;
  padding: 140px var(--pad) clamp(48px, 8vh, 96px);
}
.studio-huge {
  font-family: var(--font-display);
  font-weight: 800; letter-spacing: -0.045em; line-height: 0.92;
  font-size: clamp(56px, 11vw, 176px);
}
.studio-intro-copy { display: flex; flex-direction: column; gap: 20px; }
.studio-intro-copy p {
  font-family: var(--font-display);
  font-weight: 600; letter-spacing: -0.01em;
  font-size: clamp(16px, 1.6vw, 24px); line-height: 1.45;
  max-width: 30em;
}
.team { padding-bottom: clamp(64px, 10vh, 140px); }
.team-grid {
  list-style: none;
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(20px, 3vw, 44px);
  padding: 0 var(--pad);
}
.team-grid figure {
  border-radius: calc(var(--radius) - 6px);
  overflow: clip; aspect-ratio: 3 / 3.6; margin-bottom: 16px;
}
.team-grid img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease-out); }
.team-grid li:hover img { transform: scale(1.05); }
.team-grid h3 {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(20px, 2vw, 30px);
}
.team-grid p { color: var(--gray-4); font-size: 14px; font-weight: 500; margin-top: 4px; }

.principles { padding-bottom: clamp(64px, 10vh, 140px); }
.principle-list { padding: 0 var(--pad); }
.principle {
  display: grid; grid-template-columns: auto 1fr;
  gap: clamp(24px, 5vw, 96px);
  align-items: start;
  border-top: 1px solid var(--gray-2);
  padding: clamp(28px, 5vh, 56px) 0;
}
.principle:last-child { border-bottom: 1px solid var(--gray-2); }
.principle p {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em; line-height: 1.15;
  font-size: clamp(24px, 3.2vw, 52px);
  max-width: 20em;
}

.gallery-strip { overflow: clip; padding: clamp(40px, 7vh, 90px) 0; }
.gallery-strip.offstage .strip-track { animation-play-state: paused; }
.strip-track {
  display: flex; gap: clamp(14px, 1.6vw, 24px);
  width: max-content;
  animation: marquee 42s linear infinite;
}
.strip-track img {
  width: clamp(240px, 26vw, 420px);
  aspect-ratio: 4 / 3; object-fit: cover;
  border-radius: 10px;
}

.careers { padding-bottom: clamp(80px, 12vh, 160px); }
.careers-note {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em; line-height: 1.2;
  font-size: clamp(22px, 2.8vw, 44px);
  max-width: 26em;
  padding: 0 var(--pad) clamp(36px, 6vh, 72px);
}
.roles-list { list-style: none; margin: 0 var(--pad); }
.roles-list a {
  display: grid; grid-template-columns: 1.4fr 1fr auto;
  gap: 20px; align-items: baseline;
  padding: clamp(20px, 3vh, 34px) 12px;
  border-top: 1px solid var(--gray-2);
  transition: background 0.35s var(--ease-out), color 0.35s var(--ease-out), padding-left 0.35s var(--ease-out);
}
.roles-list li:last-child a { border-bottom: 1px solid var(--gray-2); }
.roles-list a:hover { background: var(--ink); color: var(--paper); padding-left: 28px; }
.role-name {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.02em;
  font-size: clamp(20px, 2.6vw, 40px);
}
.role-place { color: var(--gray-4); font-weight: 500; font-size: clamp(14px, 1.3vw, 18px); }
.roles-list a:hover .role-place { color: var(--gray-3); }

/* ============================================================
   FEED PAGE — horizontal filmstrip
   ============================================================ */
.feed-stage {
  position: fixed; inset: 0;
  overflow: hidden;
  cursor: grab;
  touch-action: none;
  background: var(--paper);
}
.feed-stage.grabbing { cursor: grabbing; }
.feed-track {
  display: flex; align-items: center;
  gap: clamp(28px, 4vw, 72px);
  height: 100vh;
  width: max-content;
  padding: 0 clamp(48px, 8vw, 140px);
}
.post { width: clamp(300px, 30vw, 460px); flex: none; }
.post figure {
  overflow: clip; border-radius: 8px;
  aspect-ratio: 3 / 3.4;
  margin-bottom: 18px;
}
.post img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease-out); }
.post:hover img { transform: scale(1.05); }
.post time { font-size: 13px; color: var(--gray-3); font-weight: 500; }
.post h2 {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em;
  font-size: clamp(22px, 2.2vw, 34px);
  margin: 6px 0 8px;
}
.post p { font-size: 15px; color: var(--gray-4); max-width: 26em; }
.feed-hint {
  position: static; transform: none;
  align-self: center; flex: none;
  color: var(--gray-3);
}

/* ============================================================
   FEED — three endless columns
   ============================================================ */
.feedcols {
  position: fixed; inset: 0;
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(20px, 3vw, 48px);
  padding: 0 var(--pad);
  overflow: hidden;
  background: var(--paper);
}
.feedcols.grabbing { cursor: grabbing; }
.fcol { overflow: visible; }
.fcol-track { will-change: transform; }
.fcol-part { display: flex; flex-direction: column; gap: clamp(40px, 6vh, 72px); padding: 24px 0; }
.fpost figure {
  overflow: clip; border-radius: 6px;
  aspect-ratio: 4 / 5;
  margin-bottom: 16px;
}
.fpost:nth-child(even) figure { aspect-ratio: 4 / 3.2; }
.fpost img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--ease-out); }
.fpost:hover img { transform: scale(1.04); }
.fpost time { font-size: 13px; color: var(--gray-4); font-weight: 500; }
.fpost h2 {
  font-family: var(--font-display);
  font-weight: 700; letter-spacing: -0.025em;
  font-size: clamp(20px, 1.9vw, 30px);
  margin: 6px 0 8px;
}
.fpost p { font-size: 14.5px; color: var(--gray-4); max-width: 30em; }

/* ============================================================
   CONTACT PAGE
   ============================================================ */
.contact-page { padding-top: 150px; }
.reach { padding-bottom: clamp(64px, 10vh, 140px); }
.reach-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: clamp(24px, 4vw, 64px);
  padding: 0 var(--pad);
}
.reach-grid .footer-meta { font-size: clamp(15px, 1.4vw, 19px); line-height: 1.5; }
.contact-image { padding: 0 var(--pad) clamp(64px, 10vh, 140px); }
.contact-image figure { border-radius: var(--radius); overflow: clip; }
.contact-image img { width: 100%; height: clamp(320px, 70vh, 720px); object-fit: cover; }

/* ============================================================
   REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.001s !important; transition-duration: 0.001s !important; }
  .marquee-track, .blink, .strip-track { animation: none !important; }
  [data-words] .w, [data-scramble] .w { opacity: 1 !important; transform: none !important; color: inherit !important; }
  .deck-card { opacity: 1 !important; }
  .hero-keyword { opacity: 1 !important; }
  .hero, .statement, .reel { height: auto; min-height: 100vh; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1024px) {
  .section-head { grid-template-columns: 1fr auto; }
  .section-lead { grid-column: 1 / -1; order: 3; }
  .stack-inner { grid-template-columns: auto 1fr; }
  .stack-media { grid-column: 1 / -1; max-height: 38vh; aspect-ratio: 16 / 10; }
  .journal-grid { grid-template-columns: 1fr 1fr; row-gap: 40px; }
  .plans { grid-template-columns: 1fr; max-width: 560px; margin-inline: auto; }
  .founders-grid { grid-template-columns: 1fr 1fr; }
  .founders-story { grid-column: 1 / -1; order: -1; padding-bottom: 24px; }
  .float-a { right: 6vw; } .float-b { right: 2vw; }
  .team-grid { grid-template-columns: 1fr 1fr; }
  .reach-grid { grid-template-columns: 1fr 1fr; row-gap: 40px; }
}

@media (max-width: 740px) {
  :root { --chrome-h: 60px; }
  .nav { gap: 16px; }
  .nav a { font-size: 12.5px; }
  .hero { height: 340vh; }
  .hero-intro { top: 76px; max-width: 88vw; }
  .hero-copyright { display: none; }
  .deck { width: min(62vw, 300px, 42vh); top: 44%; }
  .hero-keyword { left: var(--pad); top: auto; bottom: 26vh; transform: none; }
  .statement { height: 260vh; }
  .statement-small { align-self: flex-start; }
  .reel { height: 200vh; }
  .stack-inner { grid-template-columns: 1fr; min-height: 0; gap: 18px; }
  .stack-index { font-size: 48px; }
  .stack-card:nth-child(1) { top: 72px; }
  .stack-card:nth-child(2) { top: 84px; }
  .stack-card:nth-child(3) { top: 96px; }
  .numbers-media { display: none; }
  .award-list li { grid-template-columns: 1fr auto; }
  .award-cat { grid-column: 1 / -1; }
  .award-list li .award-x { grid-row: 1; grid-column: 2; justify-self: end; }
  .toggle { grid-column: 1 / -1; justify-self: start; }
  .toggle-btn { white-space: nowrap; }
  .stockist-grid { grid-template-columns: repeat(2, 1fr); }
  .process-steps { grid-template-columns: 1fr; }
  .journal-grid { grid-template-columns: 1fr; }
  .madlib > p { font-size: 20px; line-height: 2; }
  .footer-top { grid-template-columns: 1fr; }
  .chrome-clock { bottom: 14px; }
  .slider-viewport { min-height: 300px; }

  /* studio */
  .studio-intro { grid-template-columns: 1fr; align-items: start; padding-top: 120px; min-height: 0; }
  .team-grid { grid-template-columns: 1fr 1fr; gap: 16px; }
  .team-grid h3 { font-size: 17px; }
  .principle { grid-template-columns: 1fr; gap: 12px; }
  .roles-list a { grid-template-columns: 1fr auto; }
  .role-place { grid-column: 1 / -1; }

  /* feed becomes a normal vertical list */
  .feedcols { position: static; overflow: visible; grid-template-columns: 1fr; padding-top: 96px; }
  .fcol-track { transform: none !important; }
  .fcol-clone { display: none; }

  /* contact */
  .contact-page { padding-top: 110px; }
  .reach-grid { grid-template-columns: 1fr; }

  /* collections canvas: smaller center title */
  .canvas-hint { transform: translate(-50%, 110px); }
}

/* short/landscape viewports: unpin the heavy sticky pieces */
@media (max-height: 520px) {
  .stack-card { position: static; }
  .stack-inner { min-height: 0; }
  .stack-media { max-height: none; }
  .hero-intro { display: none; }
  .hero-keyword { font-size: 40px; }
  .deck { width: min(40vh, 62vw); top: 50%; }
}
@media (max-height: 780px) {
  .deck { top: 58%; }
}